As of Oct 1, 2023, the average Alissa Heinerscheid Salary in the United States is $15.80. And the yearly projected Salary is $150,000.
Alissa Heinerscheid Net Worth And Salary
As of 2023, Alissa Heinerscheid Net Worth is around $13.29 million. As the vice president of marketing for Bud Light, Alissa Heinerscheid Salary $1.5 million a year.
She also gets money from advertising, bonuses, and stock options. She lives with her husband and kids in a fancy flat in New York City.
Who is Alissa Heinerscheid
Alissa Heinerscheid is the Vice President of Bud Light, a well-known beer brand. She was the first woman to lead the biggest beer brand in the industry, and for all the other amazing things she has done in a sector usually run by men.
In addition, Heinerscheid is known for her work to promote diversity and openness in the beer business.
Alissa Heinerscheid Bio
|Alissa Gordon Heinerscheid
|Alissa Gordon Heinerscheid Age
|March 4, 1984
|Texas, United States
|NYC, New York, America
|Alissa Heinerscheid Parents
|Father: Douglas Bruce Gordon, Mother: Lisa Long Gordon
|Alissa Heinerscheid Husband
|Henry Charles Heinerscheid
|Alissa Heinerscheid Net Worth
Alissa Heinerscheid Husband & Personal Life
Alissa Gordon Heinerscheid is a very pretty woman. Alissa is married to Henry Charles Heinerschied. He works as a partner at GreyLion, an investment company. They have been married for 12 years. On May 6, 2011, they said their vows. Hank was also a student at Harvard when they met for the first time. This sweet pair has three children. However, there is no information about her children. She never talks about her kids. This part will soon be updated.
Alissa Heinerscheid Career
In 2006, Alissa Heinerscheid began working as a business analyst at McKinsey & Company. In 2010, she became a marketing manager at General Mills and worked on brands like Fibre One, Nature Valley, and Cheerios.
After moving to Johnson & Johnson in 2014, she was in charge of marketing for Neutrogena and Aveeno as a senior brand manager. She also brought out the Neutrogena Hydro Boost line of skin care items.
Alissa Heinerscheid has started some new projects and partnerships since she took over the job. These are meant to improve Bud Light’s image and appeal. Here are some of them:
- Miles Teller and his wife Keleigh Teller dance to on-hold music while drinking Bud Light in the “Hold” ad. The marketing was meant to show how light, bright, and sure of itself Bud Light is.
- In the ‘Bud Light Carry‘ ad, a woman gets through a crowded bar without spilling a single drop of Bud Light. The effort was meant to honour women who are represented and give them power.
- A TikTok star named Dylan Mulvaney made videos of himself drinking Bud Light, wearing a cowboy hat, and singing country songs that became popular. The goal of the relationship was to reach Gen Z and make a big deal for Bud Light.
- The agreement with Post Malone, a well-known rapper and singer who has been in some Bud Light Seltzer Lemonade ads. The goal of the relationship was to show off how innovative and flavorful Bud Light is.
Controversial Bud Light Advertisement
Many people are talking about the recent scandal involving Bud Light’s vice president, Alissa Heinerscheid and Dylan Mulvaney, one of her former employees. Mulvaney, a brand manager for Bud Light Seltzer, said he was fired after telling Heinerscheid that he was racist and sexually harassed him.
He also said she made the workplace unsafe and favoured male workers over female ones. Heinerscheid, on the other hand, hasn’t said anything about the accusations in public and has said that she can’t because of the law. She also said she had done everything correctly and was proud of her work at Bud Light.
The company looked into the matter internally but hasn’t displayed anything publicly. The case has made people wonder about the morals and culture of Bud Light and its parent company, Anheuser-Busch InBev. It has also brought up issues about the difficulties women face in the beer business when they are in charge.
Other Related Articles
- Nate Bargatze Net Worth
- Scrub Daddy Net Worth
- John Hinckley Jr Net Worth
- Mark Singer Gorilla Glue Net Worth
- Wendy Williams Net Worth
- Young Thug Net Worth
Is Alissa Heinerscheid married?
Yes, Alissa Gordon Heinerscheid was married to Henry Charles Heinerscheid.
What happened to Heinerscheid?
Heinerscheid was allegedly fired because “the wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” according to another source.
How old is Alissa Heinerscheid?
She is 39 years old.